History of Pretzels


Legend has it that an Italian monk served students baked scraps of leftover dough. He rolled and twisted the dough to resemble his students, who folded their arms across their chests when praying. The monk called his bread treats “pretiolas,” Latin for “little rewards”.

Anne Beiler buys a market stand in a Downingtown, Pa. farmer’s market, and begins selling the Original Pretzel and lemonade.

Franchising begins when a store location opens at Saturday’s Market Farmer’s Market in Harrisburg, Pa.

The company’s first regional mall location opens at Park City Center in Lancaster, Pa.

4,000,000 pretzels are sold from 90 different Auntie Anne’s locations throughout 12 different states in USA.

The company opens a store in Jakarta, Indonesia, beginning a round-the-world tour that continues to this day.

100th international store opens in Thailand.

Stix are introduced to provide snacks for people on-the-go, available in Original and Cinnamon Sugar.

Pretzel Dogs are welcomed to the menu lineup. An Auntie Anne’s pretzel wrapped around a Nathan’s Famous® Hot Dog is one of our most popular snacks.

Auntie Anne’s is named a World-Class Franchise, the most prestigious rating in franchising, given by FranSurvey®. The award is extended for the next four years after a confidential survey of Auntie Anne’s franchisees.

Auntie Anne’s celebrates its 20th birthday!

Corporate Headquarters relocates from Gap, Pa. to Lancaster, Pa. The new, larger city location allows Auntie Anne’s corporate employees to be under the same roof as the Pretzel University training centre.

Joins social networking sites and connects with pretzel lovers around the world on Facebook, Twitter, YouTube, and MySpace.

Long-time company leader, Sam Beiler, sells the company to FOCUS Brands®. As part of the FOCUS Brands family, the company continues to experience momentum and benefits from new multifaceted synergies.

Most popular pretzel flavours are now available as bite-size pretzel pieces. The new Nuggets menu item provides consumers with the convenience and portability they have requested.

Auntie Anne’s expands internationally with stores in Egypt and Japan as well as the signing of a master franchise agreement for the development of Poland.

Auntie Anne’s celebrated 15 years of pretzel perfection in Malaysia by giving away nearly 18,000 free pretzels. The master franchisor also donated more than $5,500 to Precious Children Home after pledging to contribute money from every combo sold in the month of April.

The first Auntie Anne’s opens in Poland opens to mouth-watering reviews as the mall location outperforms initial projections on the first day of sales.

In May we expanded our non-traditional venue lineup by opening our first military base location at Fort Bliss in El Paso, TX. Hooah!

We added Hershey’s® Fudge Dip to our menu as a permanent fixture.

We were named among Zagat’s top five most popular quick refreshment chains in a survey of diners who say they eat at a chain restaurant at least nine times a month.

In December, Auntie Anne’s USA was featured in the premiere season of A&E’s original real-life series “Be the Boss.”

Auntie Anne’s relaunches in Indonesia.

Auntie Anne’s is owned by Focus Brands International. Represented in Indonesia by PT. Pretzelindo Sukses Pratama.
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